Listen now | This week I ended up trying to find some solid academic articles to read. This time around I found a few that have publicly available downloads to share. Digging around literature related to non-mail polling methods opens the door to a lot of different directions. You will get a sense from the journals listed below that a lot of literature exists and research is benign conducted about public opinion. My interests are more in the automated methods that would help collect sentiment to complete polling without active respondents. Data abounds and some of it holds the key to understanding how sentiment is being expressed. Being able to catalog and share that sentiment is an interesting thing to automate.